When your dear friend starts helping you with your business, it’s a dream come true. But when you get to design a brand suite for her as a gift, it’s heaven.
Megan Casper is one of the best people I know. We met through a mutual friend at a Bible study years ago, suffered through a global panny together (*sigh*) with distanced Chikfila car picnics and frantic Marco Polos to keep us sane. As our friendship grows, we’ve also found ways to work together! Enter Megan Casper Creative.
With years of experience behind her, Megan recently launched her own digital marketing service and I was quick to hire her because OH MY GOSH HELP ME WITH ALL THE THINGS. She is the voice behind my newsletters (the perk of having a best friend write for you is that she knows my tone like the back of her hand) and helped me get my Pinterest into blessed working order. I have a long way to go with that, but that’s for another day, you know? #busyworkingmom I wanted to gift Megan with a brand identity suite because to know her is to love her, and it was a small way I could bless her and encourage her with her new business venture.
We started off with my detailed questionnaire, a collaborative Pinterest board (cue all the Florida vibes, hon-ey!) and just like that a brand was born. HAHA just kidding, you know it doesn’t work that way. I spent a long while deliberating her vibe and mood we wanted to convey. I wanted to bring in the feel of Florida, but not like palm trees and seashells in your face. No, I wanted to capture the breeziness that we love about a vacation because Megan’s services do that for her clients. She wants to be able to free up your time to do the things only you can do. And I don’t know about you, but that feels like a breath of fresh (vacation) air to me.