Creating a Trustworthy Brand

Brand Design Tips

Have you ever wondered if you have a trustworthy brand? As small business owners, we seriously value when someone trusts us with their money and and time. I think we often think people just get to know us and like so, so they buy. But, it really starts with that first impression we give, often times only with our branding speaking for us. When we think of “branding,” we think of something pretty or that expresses who we are as an individual, but we don’t consider the “trust” level we are conveying.

Sunshine and Bo Color Palette

Trustworthy Brand Elements

There’s a beautiful science to branding that these successful companies have tapped into, but it’s not just for them! Did you know using a signature color can increase brand recognition by 80%??

When we think about the brands we love, the main reason why we love them is we trust them. Brands like Target, Nespresso, Lululemon and more have cohesive branding that is recognized no matter where they are placed (even if it’s just the logo). While the products, customer service and overall experience of shopping these places is consistent, it all starts with the branding. Think about it, how many times have you traveled out of town, needed something and started looking out the car window for the Target logo? Consistency and cohesion build trust, which brings in customers. 

Sunshine and Bo Process

The Sunshine and Bo Process

When you work with a Graphic Designer (like myself), you aren’t just getting a logo. You are gaining a well-rounded brand. A brand that conveys who you are to the world and of course, builds trust. We are working together to tell the story of you and your business to the world.

One of the things I always tell clients is to start with Pinterest and make a board of colors, typography, images and more that really speak to you. Then, I come alongside them to gain clarity and direction as we work on their branding together.

Branding Finishing Touches

The finishing touches of a brand are like sprinkles on a cupcake. Hand drawn elements, branded templates and of course, one of my specialties, branded GIFS!

I have had the incredible opportunity to work with some of the most successful Influencers and online Brands on their  GIFs and brand packages, which have continued to bring them business long after our work together concludes. That’s the power of trustworthy visuals.

If you can’t tell, I love helping business owners tell the world who they are with beautiful, custom visuals. I can’t wait to help tell your story!

Feb 3, 2023